(PRWEB) February 11, 2012
Dentists no longer need to put their dental marketing on hold waiting days or weeks for an open slot on their web designer’s calendar in order to make strategic changes to their websites. Nor do they need to learn how to program. Internet Dental Alliance’s updated New Patient Marketing Portals make it easy to make instant modifications — from changing color schemes to adding new specialty market segments – even when websites have hundreds of pages.
IDA’s marketing plans put dentists in complete control of their dental websites. Changes made in the online Control Panel are instantly reflected on every single page of the New Patient Marketing Portal. Doctors can choose from a large selection of different web designs and color schemes. Practices can also target the exact patients they want by geographic area or market segment – family dentistry, cosmetic dentistry, dental implants, braces, dental insurance, etc.
“Doctors often ask me, ‘What’s the difference between a web portal and a website?’” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “What IDA offers is so much richer than a conventional website. These portals are websites, sure, but they’re so much more! They’re powerful, dynamic, and instantly customizable.”
IDA New Patient Marketing Portals are designed for easy navigation, and to provide market data that helps dentists fine tune their marketing strategy on the fly. Each Portal is optimized to attract high-value new patients by dental practice specialty, and also within the office’s city and surrounding geography. Since rating well with search engines such as Google, Yahoo, and Microsoft Bing is key to attracting more new dental patients online, IDA Portals include the latest SEO to maximize web positioning based on both geographical and dental market keywords.
For example, specialties may include general dentistry, tooth whitening, Invisalign©, sedation dentistry, root canals, orthodontist and many more. Geographical keywords may include states, cities, neighborhoods and zip codes. Many practices increase the return on their marketing investment (ROI) by setting up multiple highly-targeted Portals for each of the services and locations their practice offers.
“Good search engine results positioning (SERP) is the holy grail of dental marketing,” says Du Molin. “We’ve spent years pouring everything we know into the New Patient Marketing Machine. Experience has shown that dentists can get more new patients – the exact kind of patients they want – by setting up multiple targeted dental websites. IDA makes it easy to do just that.”
With feedback from the marketing reports that are available in the New Patient Marketing Portal, dentists can easily determine which Portals are bringing in the most leads. They can then make instant, strategic adjustments — adding new geographic keywords or new dental specialties — that will update all of the pages of a Portal, maximizing their marketing ROI.
IDA web Portals can be built as a comprehensive dental marketing plan, or can function alongside any existing dental website or other online marketing the practice may already have.
About Internet Dental Alliance, Inc.
IDA (http://InternetDentalAlliance.com) is the largest provider of websites for dentists, email patient newsletters and dental directories in North America. IDA provides online dental marketing services such as websites, newsletters and other dental management advice and resources
Source Article from http://www.prweb.com/releases/2012/dental-marketing/prweb9181784.htm